Early sale and transparent bidding: how the BU sale mechanism works

The plot market sometimes suffers a familiar disease: insider lists, prices that change per buyer, and deals closed under the table. The BU sale mechanism was built against exactly that — two stages, open rules, published results.

Stage A: early sale at a fixed price

The first plots are offered to the company's registered clients at a fixed, uniform, pre-published price — first come, first served, identical terms for all. That is the advantage of being on the list: a known price, no bidding war, before public release. (Yes, a good reason to register.)

Stage B: transparent bidding

Remaining plots go to a public bidding process: all participants see the same data — plot specs, minimum price and timeline — and bid in a transparent real-time system. The highest bid wins, period. No side negotiations, no "I have another buyer on the line."

And above all: results are published

After every sale round we publish the outcomes on the tender-results page — closing prices included. Publication serves everyone: buyers know they paid a true market price, the next prospects get a transaction-based price anchor, and the market gets what it lacks most — data.

Why it is fairer — for both sides

• Equal opportunity: same rules, same information, same clock for everyone.
• True price discovery: price set by actual demand, not negotiation skill.
• Certainty: you know in advance exactly how a win is decided.
• Compounding trust: a company that publishes its closing prices has nothing to hide.

The mechanism debuts with BU Barkan and will be presented in full at the client conference on 16.7.2026. Reserve a seat.